Kraft Food Hacks Landing Page

This landing page was designed to support a specific campaign of 'food hacks' to showcase how in three simple steps one could make a meal with Kraft products. I was brought in to troubleshoot a method to showcase both the multitude of recipes and show the user the three steps.

The wireframes I drew up three possible solutions. Simply titled 'Grid', 'Rows' and 'Columns' I laid out options for how users might be able to interact with the page. The final design was based on the 'Rows' concept where the bottom portion of the page scrolled through the various recipes and when the user hovered over a recipe, the 'food hack' would appear in a hero banner fixed to the top of the page.