Johnson's approached Deep Focus to help them implement a three pronged attack to push one of their best selling Melt Away Stress skin care products. The site had a lighthearted quiz to encourage visitors to discover their unique stress profile. We did a video shoot to capture stress relief testimonials from celebrity experts and a photo shoot for our Melt Away Stress spokesmodel. Finally we lured visitors to submit their own stress stories and solutions and vote on the best ones for a chance to win a Jamaica getaway.
