For the much anticipated feature film of Sex and the City, HBO and New Line Cinema partnered with different brands meant to symbolize four aspects of Sex and the City (friendship, luxury, beauty and style). The VitaminWater site treated visitors with exclusive photos and video clips from the upcoming film as well as an opportunity to enter a sweeps for a trip to NYC. To fulfill the "friendship" directive from the studio, our "Friends With Benefits" quiz invited Sex and the City fans to take a playful quiz where the results aimed to strengthen the bond they had with their own circle of friends.
